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Bill Bartmann tip #1 is to make sure you are using advertising dollars wisely when you are advertising for new leads. There are easy ways to get people to give your company a chance, but the key is to have them come in the door or go to your website and start to look at your offerings. One way to do this is to offer something free, or a great discount if people are to come into your store. People love freebies and that may be just what they need to take a first step in the door. From there, it's all up to your sales skills to get them to stay.
Networking
Bill Bartmann tip #2 for lead generation is to network. You need to make sure you are talking to everyone you know and even all of your business acquaintances to make sure they know what you are doing now, that your business is open for business and what you can offer. You will be amazed at how many times you will hear someone say 'Oh, I know someone that needs just that" when you start talking about what your business does. There is nothing like being handed customers on a silver platter. If they need what you are offering that is exactly what you are getting.
If you are not part of a chamber or marketing group, you should be. Get to those meetings and hand out your business cards.
Current Customers
Bill Bartmann tip #3 for lead generation is your current customers. There are two ways your current customers are useful. First, if you already have them as customers, they already know you and your business and like you. This means they are easier to up sell. Up selling is where you offer them more goods and services than they usually purchase. Take a note of what they buy already and see what you have that compliments that purchase then pitch it to them. Another way your current customers are helpful is they may know other people who can use your goods or services. Perhaps you want to offer a customer referral program where your current customers get a discount or something free if they refer a new customer.
Home Party
Bill Bartmann tip #4 is if you sell goods, one of the ways you may be able to make a good amount of money is to hold a home party. This is where a customer invites a number of their friends and family over and you display items for sale and try to sell them at the event. This is a great way to find new customers and you can convince your current customers to take part by offering them free merchandise for the purchases made by the people they invite.
Bill Bartmann has started 7 businesses in 7 industries. Through his business experiences he has learned a lot; Bill Bartmann shares everything he knows about business ownership and success with his online course, Billionaire Business Systems. Sign up for Bill Bartmann’s Business Success course at http://www.billionaireu.com
Author Resource:-
Bill Bartmann is a self-made billionaire who went from homeless at the age of 14 to becoming a billionaire, going bankrupt, then bouncing back to do it again! Bill has had his self-doubts and even bouts of depression; he wouldn’t be human otherwise. However, when self-esteem is strong and you’re clear about your values, then you can bounce back from the lows; each time, you bounce back just a little bit higher. Learn more at http://www.billionaireu.com More on that at Lead Generation – Expert Advice From Bill Bartmann
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